Final Radio Ad

First draft Radio Ad

voice over script 1

This is a 5 year old called kyreece. with ever-changing technology in modern society, individuals such as kyreece spend excessive amount of hours consuming technology. His uncle, Ali, goes on a journey to discover why his nephew consumes so much technology on a daily basis, and if it linked to the way everyone in society consume so much.

With Alis groing concern of kyreeces' behaviour,  he decides to seek out professional assistance. he initially wants to know what could cause kyreeces' obsession  so, He first goes to see professor Laura lewis, a neuroscience lecturer at UCL university.

professor Laura lewis mentioned Dopamine being released in the brain, Ali wanted to know if the people of London know what it is

Ali was interested in what she had to say and did more research into dopamine.  he found that there are links betweens dopamine and addiction. he wanted to know more and went to Dr Macally, about the word addiction

After visiting two specialists, Ali concluded that kyreece cannot be diagnosed with addiction, as he's only an infant. But what about a mature being. what about you watching now? how do you know if you are addicted or not. if so, i leave you with 1 question, what is your level of addiction.

Changes to poster from focus group feedback

After conducting two focus groups, we received numerous feedback from every individual. We They all agreed that the pills advert was most topic related and would be the most successful ad for our campaign. Only a few suggested changes to the ad but some suggested using the Dimitri font and slogan from the other 2 ads we presented. They thought it would be more effective in targeting our audience, rather than using the Game Over font. So we experimented with Dimitri font on our add and concluded the game over font would have more purpose in targeting our audience instead of Dimitri as is can be easily identified by any user of games.

Different poster types

So my group and I decided to make different posters individually and discuss which poster we would choose for a final. Below are posters made from victoria and Dokata respectively.

Making the poster

This is a screen recording with a voicwe over of me showing you how i made my poster Ad for my documentary in Adbe Photoshop.