After conducting two focus groups, we received numerous feedback from every individual. We They all agreed that the pills advert was most topic related and would be the most successful ad for our campaign. Only a few suggested changes to the ad but some suggested using the Dimitri font and slogan from the other 2 ads we presented. They thought it would be more effective in targeting our audience, rather than using the Game Over font. So we experimented with Dimitri font on our add and concluded the game over font would have more purpose in targeting our audience instead of Dimitri as is can be easily identified by any user of games.
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