exam board vs research

The exam board are asking us to advertise in newspapers and radio ads and Tv listings where as 'documentary films' suggest we get our film on film festivals as it only costs 25 dollars per listing. They make the assumption that we have a wealthy budget and can advertise our documentary in newspapers and on TV and we will take that assumption and try to do it. 'Documentary films' also advise that we we advertise our film on banner ads to raise awareness. 'Desktop documentaries' advice to to raise awareness by using youtube and Vimio and tell us that we can make money by using google word web.