Audience personality research

During our mission to target to the right audience for our documentary we established that our primary research restricts us significantly in terms of discovers our audiences personality. we knew that not everyone in the world has the same personality but there must be some way to group a audiences together other than age race and location. We thought, how would we find a system that groups our audience without being discriminating or offencive. Surely we cant go and ask everyone in the world about themselves because quite frankly that's almost impossible and very time consuming. So we thought we don't have to come up with a system because 'Young & Rubicam' have come up with it using 'Maslow's Hierarchy of needs'.

They came up with the conclusion that there are 7 different types of people in the world:

The Explorer -  Their core need in life is for discovery

The Aspirer - Their core need in life is for status

The Succeeder - Their core need in life is for control

The Reformer - Their core need in life is for enlightenment

The Mainstream -Their core need in life is for security

The Struggler - In essence, the seek escape

The Resigned - In life, their aim is basic, survive

Our documentary will target a primary audience of the explorer and a secondary audience of the reformer. we came to this conclusion due to the fact are documentary is informative and it teach our audience something that occurs in all of us. This research helped us to profile our audience in more depth (something our initial audiecne research couldn't do). Our initial research tells us where to advertise our product.

In summary, our target audience is, someone that takes pleasure in learning new thing, roughly, 16+, and needs a sense of enlightenment.