To do this Dakota went on Facebook and asked a series of questions to some of my friends. Such as:
"1. What kind of magazines do you read and why do you like them? (layout, themes)
2. Do you listen to the radio? If so what station and how regularly?
3. Do you watch documentaries? What types have you seen? Did you like them? Why?"
However, she received no responses. As most of her friends fit our mainstream criteria for our audience this meant that a response from these people was unable to be attained. This is some ways creates a difficult situation as to what this niche would want to see. We plan to do a focus group so hopefully we can gain more information from this.
As she did not receive any responses on her own account, her Mother kindly allowed her to post the same set of questions to her friends. She received a range of responses and ideas. What she found is that she only got responses from mostly women. They all range from different ages, ethnicity, class and jobs so this in some ways does help us to see how we can advertise and edit or film. As she did not get any responses from men, like or mainstream audience it will be hard to market to them, but hopefully we can resolve this in our focus group.
From her findings she have found:
- 1. Many of the women who commented listen to the radio on the way to work - This means that when marketing our documentary, is a morning slot the best time to advertise it?
- 2. These women mostly read gossip magazines, fashion or anything educational - Can our documentary be advertised in these magazines?
- 3. These women also watch documentaries regularly and clearly go for a specific niche (mostly real life) - These different documentaries can help us to see how we can edit our own film to match our target audiences interests.
Our research has given us a strong idea of what we can do to attract our audience and apply this to our film.
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